Part of the ethos of buying something handmade, as opposed to mass produced, is that you are buying something individual from a named designer. So I think it's good to know a little bit about the designer you're buying from.

I began my jewellery "career" by making earrings. I only began making them because my friend and I were looking at new ways of fundraising for our charity cycle ride across Rajasthan (India) in 2005. As as an earring addict myself, I felt that the one thing I understood was earrings and how they were put together. So I began to buy beads, headpins and earwires and put together what I hoped were wearable designs. Luckily friends and family thought so and the sale of these at fundraising events helped swell the fundraising kitty.
After the bike ride I stored away my recently acquired tools and beads in a drawer and thought I might make a few things for myself from time to time. However I'd caught the beading bug and would find myself on the internet looking for different beads and buying beading books. I decided to increase my repertoire and set about expanding my skills with lots of practice and by undertaking several jewellery courses. As a result Beadifferent Designs was born in 2007.
My aim is to meet the demand for jewellery that is not mass produced; is not so high fashion that it dates quickly; and offers an affordable choice for others like myself who have our own style and cannot find what we want on the High Street.
I personally keep an eye on fashion and market trends but do not follow them slavishly, I prefer to adapt them to my own style - who wants to be the same as everyone else? In short I like to be different hence the name Beadifferent Designs.
I am a member of the SRAJD, (founded in the United States) which promotes the work of individuals who design and create their own jewellery. The SRAJD is a growing grassroots movement to raise customer awareness of the difference between those trying to sell their own creations versus middlemen trying to make a profit from cheap labour and/or assembly-line craftsmanship.
When you purchase from an SRAJD member, you are buying directly from and supporting that individual